July 31, 2010

901 Tequila Branding

I clicked on a banner advertisement for the first time in a long time, and ended up at a web site that I think has done an excellent job of creating an emotional atmosphere and connection with its audience. 901 Tequila is a tequila from Justin Timberlake and I think visiting the site, experiencing the marketing and method of delivery, and exploring a bit about how and why they went this direction is very interesting.

I've grabbed the background song and image in case the site ever goes away. (Make sure to hit play on the song.) But definitely check out the site as it is several orders of magnitude better to interact with it in its native form.

Posted by josuah at July 31, 2010 8:30 AM UTC+00:00